Senior Product Marketing Manager - Cards & Spend Management

In the 1930s, Procter & Gamble wanted to sell more soap, so they started running radio ads.

That might not sound radical now, but it was a strange and clever move at the time. During the day, radios were airing serial dramas to a large audience of homemakers. P&G understood not just the product they were selling, but the rhythms, needs, and attention of the people they were trying to reach. The ads worked so well that other soap companies followed, and